To a significant section of online users those huge sales letters (sales pages) that go on forever are a BIG turnoff. So are the ones full of hype. They lose their creators/owners large sums of moneyYou know the ones I mean. They go on and on repeating themselves with testimonial after testimonial. The ones with hype typically show the front guy in swim wear relaxing in front of his Hawaian beach property OR leaning on his fabulous car(s) in the driveway with the mansion in the background.Surely I am not the only one who believes this? Is it just my age group - the oldie newbie?Does online marketing or sales pitch have to be so different from offline marketing? Are these really written by professionals? Top copywriters! What do they charge - $100 plus per word?I am just as bad. I am in 2 programs that are about a mile long. Frankly, I had made up my mind in the first couple of paragraphs. All I wanted after that was the detail and the cost. I didn’t want to wade through another 1500 plus words of script, photographs and garish colors.Both are excellent programs. The one that has the most […]

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