Just pour yourself an iced tea and slip into your bunny slippers and start clicking!Online shopping gives you the luxury of browsing hundreds of stores from your living room, while saving on time and frustration. It provides you the chance to compare prices to your heart’s delight on a near limitless selection of brands and models.Internet shopping is having hundreds, maybe even thousands, of options at fingertips where comparison shopping is at its finest. No more driving from one mall to another, no more endless hours looking for just the right “thing” to wear, or walking circles in the mall. And online shopping is growing in popularity at increased speeds. With the ease of wireless connections, consumers are finding that logging on and spending hours browsing and price comparing is easier than it once was.Consumers are attracted to malls because of the presence of well-known anchors0department stores with recognized names. Anchors generate mall traffic that indirectly increases the sales of lesser-known mall stores.With respect to product perceptions, consumers were impressed by the breadth of stores on the World Wide Web. The shopping experience was reported to be generally enjoyable. Consumers also reported that they could perceive the potential for time […]

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