October 21, 2008
The Senior Citizen, 50 Plus Market is Huge
The Senior Citizen, 50 Plus Internet Market Is Huge and growing fast.This is a growing market, world wide, that needs to be considered in your marketing efforts, regardless of what you may be marketing. This is true regardless if you are online or offline.There about 20mil. seniors on line in the US alone. Add the Canadian market and you begin to see just how big this market is.The internet habits of the over 50 generation is similar to that of the 18 to 35 age group. However they differ in that they are generally more literate and delve more deeply into the sites they surf and visit longer. Its been said they spend an average of 44-45 min. per day surfing and that means about 750,000 min. per day and that’s not simply keeping in touch with friends and family.Analysis show that baby boomers and seniors view about 178+ more pages and spend 6.3 more days per month logged on to the internet than their college age counter parts. Seniors also have more credit cards and income. They also control more than 72% of the wealth in this country and are more likely to buy.But the problem […]
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