September 4, 2008
Design, Propose, and Describe Potential Business Models for Stakeholder Evaluation and Improvement
In designing new business models from successful tests, respect is the most valuable currency you can use with stakeholders. Providing respect begins with asking for and listening to reactions to what you are thinking about doing . . . before you make a decision.
In many cases, respect will also mean making major changes in the direction you finally choose to reflect the reactions of stakeholders. Should you make such changes to respond to what you have heard, you must be sure that all stakeholders realize why you made the changes, and why these changes serve everyone better.
But before launching those discussions, you would do well to identify business models that maximize the benefits of stakeholders cooperating with each other, while minimizing the potential conflicts. That sounds easy to do, but is actually quite challenging. Here are some helpful steps to take:
(1) Test each potential business model for how rapidly it will grow the pie of benefits for all stakeholders as compared to the costs they will incur and burdens they will carry. Most companies look only to the financial results for the company, without considering the costs to and rewards […]
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