What is the responsibility of our corporate leaders when facing a world where a large majority regards senior citizens as a group of second-class citizens? Statistics show that seniors (65+) represent 12.7% of U.S. population, about one of every eight Americans.
Mature adults are the fastest growing demographic segment of the population and at age sixty-five, 23% are still working for a variety of reasons 0 to supplement their income or their health insurance benefits; to not have to be dependent upon relatives; or just to continue to make use of their talents and abilities by working. (1)
Private Industry Taking Notice
Privately-held corporations are taking notice. A Clearwater, Florida-based corporation, PostcardMania, started hiring more senior citizens. When the CEO0s mother passed away due to cancer, Gendusa started looking for something for her father to do.
0His whole life revolved around my mother,0 said Joy, 0I noticed that without something to create on, he was not as happy.0 Joy hired her father, not expecting the surprising outcome.
0The staff loved him 0 and he loved them. I saw him light up when he got to contribute to the overall expansion of the company.0
Not only did […]

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